The new cameras are not announced, not spec’d, and not dated. There is no model name, no sensor, no price. What the company is describing is a direction, not a product you can buy.

Ugh, slop. But the point is made.

Between the ubiquity of phone cameras that take better photos than any point and shoot in history, and mirrorless cutting into the pro market alike, I have to imagine it’s a slow market.

and says it is developing a new series of digital SLR cameras while keeping the K-mount

designing something for a younger generation and rethinking what a DSLR should be