The sticky jam is probably a better idea than the flat tire, due to the lower risk of real damage. Issue would be to make it really uncomfortable while still being easily accessible for the protestors. It has to be as uncomfortable as the tire. But I guess the goo could easily produced at home from household supplies.
I don’t think it is only because of disinformation. Our modern day consumption is desirable on its own. I don’t think you need disinformation to convince people that flying to a sunny and exotic location is desirable. Or the flexibility and mobility that driving thousands of kilometres per year in cars provides. Eating meat and drinking milk…