So after the Civil War people put up statues and started groups like this to honor the dead. The cause of the war aside, if you were alive back then you would have known the people that died. They were your friends, you family, your children, you parents, etc… so groups and statues were started to honor them

You can try to say this is fucked up but we have a well respected Vietnam Memorial in Washington D.C.

Was the US right in what we did in Vietnam? No. Do you think the people that died in Vietnam were shitty and shouldn’t be remembered? Also no.

Back then people weren’t putting up statues of Stonewall Jackson because they thought “The South will rise again”, they were just honoring the memory of their dead friends. None of us think Vietnam 2.0 is on the way and this time we’ll succeed in killing them all, but we still have Vietnam memorials and ceremonies and stuff

But, time went on… and somewhere around the early 1900’s racism was still a pretty big thing and as segregation was being taken apart some people got upset and started re-igniting the love of these groups. They put up more statues of confederate soldiers, they put confederate symbols in their state flags, they started to re-join and re-support confederate groups. Not because they personally missed the people that died, but because they hated black people

Now it’s an issue of, there’s this historical thing that started with good intentions that has been muddied over the years by literal racists, what do we do? Leaving it up gives the racists something to rally around, tearing it down is “removing history”. But also, a lot of this was done out of hate way past the end of the Civil War…so we’re starting to take it all down. The statues from the 1900’s got to go, the statues from the 1800s got to go. The groups need to lose their tax-exempt status, etc…

I guess it would be like if modern day people did start to think we should go back to Vietnam and kill all the Vietnamese and then started to put up Vietnam memorials not out of memory of the young men that died but out of hate for the Vietnamese people… that memorial in DC might take on a new meaning and it might have to be removed

Also middle aged and my only real issue is how stupid everyone is

They don’t read. They don’t research. They don’t question… not in a “conspiracy theory” way, but they don’t see a headline and go, “is that true?”

They’re morons that feed off negativity.

They’ll post an article about something terrible but then I’ll look it up, find out it’s bullshit, and then post the data that shows it’s bullshit and instead of everybody being like, “oh thank God, I was worried there for a second” they go, “Fuck you. Obviously everything is shitty and how dare you even try to point out that it’s not”

What the fuck is wrong with people these days?

This article is about hiring, not marketing

It’s been some years so I should see if this information is still valid but when I researched it years ago woke marketing basically boiled down to the fact that people are not going to buy a product they don’t want or need just because they like the company that makes the product; but if you were going to buy the product but you don’t like the company, you will purchase from a competitor

So there was some truth to “go woke, go broke”, although I couldn’t find any evidence of a successful company, “going woke” and ending up bankrupt. Usually these companies were already struggling and woke marketing was a last-ditch effort to bring in a new customer base

I like to use a Jack Hammer as an example because it paints a clear picture. If a company makes a Gay Pride Jack Hammer you’re not going to rush out and buy a Jack Hammer you don’t want or need just because you support the cause. But if you were going to buy a Jack Hammer you’ll either still buy the Jack Hammer (meaning the marketing had no effect because you were going to buy it anyway) or you’ll buy a Jack Hammer from another company because you dislike the message

So “woke” marketing had either no real effect or a negative effect.

Companies that already had a strong liberal supporting audience could increase sales temporarily. Like if the average Cards Against Humanity player buys one expansion pack a year the company might get that person to buy two expansion packs this year if one of those packs is a pro Gay Pride pack of some kind, especially if the back supports or charity or something. But that person is not going to continue to purchase two expansion packs a year so after the promotion is over, sales return to normal

However, “going woke” was good for the companies image. As an example, while sales for the Gay Pride baseball game night might be the lowest all season, every year, it’s still better to do it and take the ticket sales lost than not because you don’t want to be one of the only teams that didn’t participate. Being the “transphobic” baseball team is not good. Overtime that can hurt sales, especially if the wrong group of people celebrate your stance against pride night

The last thing you want is a bunch of MAGA hat wearing racists to start rocking your teams jersey as their unofficial uniform. So companies should go woke just to let the world know they’re not OK with bigotry.

This is about hiring, not marketing… and while I’ll have to check because it was some years ago, when it came to marketing I found the opposite was true; but not for the reasons you would expect

That being said, it was still better to “go woke”, than not

Basically it boils down to the fact that people typically will not purchase a product they do not want even if they support the company that makes the product

But people who do want the product will not buy from a company if they do not support that company

So as an example, if a jack hammer company “goes woke” and sells a gay pride Jack Hammer sales won’t go up because very few people are going to go out and buy a Jack Hammer they don’t want or need just because they support gay pride. However, those that do need a Jack Hammer will either continue to purchase the Jack Hammer (meaning the woke marketing had no effect because he was already going to buy the Jack Hammer) or they will buy a Jack Hammer from a different company because the “woke” marketing upset them

Companies that already had a strong liberal backing, like cards against humanity, could use “woke” marketing to increase sales, but only temporarily. For instance, if on average a Cards Against Humanity player buys one expansion pack a year, you might be able to get that person to buy two if you make a special time “Gay Pride” pack. Sales will increase for that quarter but then go back to the average after

But it can still be beneficial to “go woke” just to protect your companies image.

For example, “Gay Pride” night at sporting events are usually the worst selling nights. The reason is stated above. You’re not going to go to a baseball game if you hate baseball and those that like baseball will choose to not go on Pride Night if they disagree with the cause. But, it’s still better to have a Pride Night than not have one because being the only team that did not have a Pride Night is a bad look. You don’t want to be known as the only bigoted baseball team in the league

This can be really bad if by some pure chance the wrong group of people support your lack of Gay Pride Night and adopt you as an unofficial spokesperson. The last thing you want is a bunch of MAGA hat wearing transphobic bigots wearing your teams Jersey as part of their unofficial uniform.

It’s better to lose ticket sales on a game or two than wake up and find out that your companies hat is now the hat of choice for the proud boys.

So you go woke to let the world know you are not ok with bigotry