The Kamala Harris-Tim Walz camouflage “midwest princess” hat, seemingly inspired by singer Chappell Roan, has reached nearly $1m in sales in 24 hours.
On August 6, Vice President Harris declared the Minnesota governor as her Democratic running mate for the 2024 presidential election this November. In the official announcement video posted by Harris, an ecstatic Walz was featured, celebrating his bid as her vice president candidate from the comfort of his home. The 60-year-old politician dressed in a simple outfit: a black T-shirt, khaki bottoms, and a camouflage baseball cap.
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The $40 “Harris-Walz Camo Hat” is available on the campaign’s website. According to Teen Vogue, 3,000 hats were sold within 30 minutes of the sale going live. Since then, sales have amounted to nearly $1m, according to Teen Vogue’s report.
On the website, the hat is said to be “American made, union made” and all profits go to the Harris Victory Fund. “The most iconic political hat in America,” the description reads. And Bon Iver thinks so as well. The iconic musician was photographed wearing it on stage at a Harris-Walz campaign rally in Wisconisn on August 7.
It’s not all ads and media. It’s a little tough to get a good source on it, but somewhere between 30 and 50% seem to go to ads based on some older campaigns. The rest go to things like operations (offices, staff), consulting (political strategy, focus groups, etc) and other smaller things like travel and supplies and such.
Those later things can make a bigger difference than the ads, too. If Hillary spent better on her operations in Michigan, for instance, her team would have been more aware of her vulnerabilities. More money wouldn’t have helped there, though, as her campaign was already flush with cash and was misspending it on places like Florida.